“I would never play with or touch my children as infants,” confides Joro (pictured), a young father from the Arsi Negelle district in Ethiopia. He was raised to believe that if a man touched a child it would stunt their development and negatively impact their growth.
To compound the issue, due to low awareness and poverty, children aged zero to three were not receiving the stimulation and psychosocial support they needed. As a result, many children in Arsi Negelle had delayed fine-motor skills.
So, Christian Children’s Fund of Canada, with the help of a local partner, launched a project developed by Toronto’s Hincks-Dellcrest Centre, a renowned children’s mental-health treatment facility. The goal was to nurture early-child development in rural Arsi Negelle communities where literacy rates were low. That meant training frontline workers to educate parents about how to spur early brain activity in their children.
The Saving Brains project, funded by Grand Challenges Canada, consisted of two educational pillars, informing 2,500 households. A calendar distributed in the local language plotted a child’s growth with images and text, and a small audio-visual projector, carried village to village, shared video messages about child health, nutrition and more.