Our new brand

Since we were founded in 1960, we’ve reached out to children of all faiths, ethnicities and cultures, and all people who want to make a difference in their lives. Yet, in the countries we work, there’s often confusion about whether we serve children of other faiths.

As a commitment to our Christian faith principles, we want every child to feel excited and proud our name represents them and every person to feel inspired and welcome to join our cause.

Yes. We reached out to thousands of donors, staff and members of the public. Overwhelmingly, people loved the name Children Believe and valued us staying true to our Christian roots.

Children Believe shares the same mission, vision and values as Christian Children’s Fund of Canada (our former name). For nearly 60 years, we’ve followed the example of Christ by serving the poor regardless of their faith, cultural and ethnic background. We will continue to do so.

We’re focusing our efforts on empowering children to overcome barriers preventing them from accessing education, staying in school and pursuing their dreams.

Yes, we are proudly Canadian and take action through a global network. In addition to our Canadian office in Markham, Ontario, we have offices in Burkina Faso, Ethiopia, Ghana, India, Nicaragua and Paraguay. We also have regional projects in El Salvador, Guatemala, Honduras, Malawi, Mexico and Rwanda. This global community helps empower children to influence change.

Our address and phone number are the same, however, our email addresses, website addresses and social-media accounts have changed.

Each country (Burkina Faso, Ethiopia, Ghana, India, Nicaragua and Paraguay) has unique legal requirements with varying timeliness to complete the process.

The country office name changes will begin in 2020.

We focused on finding a new name representing how you inspire confidence and courage in children, empowering them to change their world.

Children Believe reflects the brave and beautiful beliefs of every child — and our global community’s belief in their dreams, too. Whether it’s helping end child marriage, being the first in their family to go to school, or growing up to be a teacher, astronaut or nurse, we want every child to believe they can do the extraordinary. That, can take them anywhere.

Children Believe works globally to empower children to dream fearlessly, stand up for what they believe in — and be heard. For nearly 60 years, we’ve brought together brave young dreamers, caring supporters and partners, and unabashed idealists. Together, we’re driven by a common belief: creating access to education — inside and outside of classrooms — is the most powerful tool children can use to change their world.

Our roots date back to the 1930s when Dr. Verent Mills left Canada to work as a missionary in China. During the Sino-Japanese war (1937-1945) the unlikely hero rescued 142 starving orphans under fire, fleeing on foot more than 480 kilometres to a China’s Children Fund-supported orphanage. But, that’s just the beginning of our story.

There’s more, visit our Who We Are page to read the rest.

Who we are will never change. We continue to follow the example of Christ by serving the poor regardless of their faith, cultural or ethnic background, just as we’ve done for nearly 60 years.

No, your tax receipt will reference Children Believe Fund, but it will include all 2019 donations.

Your cheques should be made payable to Children Believe. Don’t worry if you’ve already sent cheques designating funds to Christian Children’s Fund of Canada. Our bank has given us a grace period to accommodate the name change. We kindly ask you make your next batch of cheques payable to Children Believe.

No, this change will not impact your pre-authorized payment arrangements.

No, this change does not impact your credit-card transactions. Children Believe will appear on your credit-card statements.

This change doesn’t affect your sponsored child or children. They continue to receive the same benefits following the name change.

No, you do not need to change your Will.