Flor Avendaño is a young woman from Masaya, Nicaragua who after 4 years of working in a free trade zone, one day decided to change her lifestyle, because her health was deteriorating due to the level of stress and the rotating schedules she was exposed to, which was the only way to cover the costs of the clinical psychology degree she was studying at the time.
By January 2022 Flor after leaving the company, she began to consider ideas on how to generate income that could help her household economy, because she had identified that she has their own skills such as the ability to communicate and organization to implement in the creation of her business. With her liquidation she began to offer personalized t-shirts through her personal profile on Facebook and she stayed that way for a few months, with the demand of its customers, and later, she incorporated the sale of sports shoes and that is what has kept her stable in the last 4 months.
“The positive thing about owning my own business is that I am calm, I manage my whole schedule how to work, and I organize myself in communicating with my clients,” says Flor. With the entrepreneurship workshops of the EMPUJE Project, Flor has been acquiring new knowledge, in which she has been linked with other young people’s stories, who have helped her to build the brand of her business that today bears the name “Calza Cool, leave your mark with style” on Facebook.
Assuming the challenge for Flor of entrepreneurship accompanied by the Empuje project has helped her to strengthen her abilities, to know how to negotiate with her clients and suppliers, recognizing the importance of giving added value to her brand and the ability to believe in her dreams and goals to achieve them “What I have realized being young Empuje is that I can always achieve my goals and move forward with everything I propose, I have always said that I can overcome the challenges that come, I cannot wait to be an adult to move forward” emphasizes Flor Avendaño.