Logos, like people, have personalities.
Ours says a lot about who we are and where we come from. And, it’s a lot like our global community: down-to-earth, purposeful and (seriously!) uplifting.
How our logo has evolved to symbolize dreams of kids around the world
Children Believe wasn’t always our name. More than 60 years ago, we were founded as Christian Children’s Fund of Canada by a Presbyterian minister and a missionary who rescued 142 orphans under fire during the Second Sino-Japanese war.
Fast forward to 2019. We adopted our new name to help children of all faiths understand we believe in them — and their dreams, too.
We introduced a new logo featuring an image of a child reaching for the stars and the bold wordmark you see today. Vibrant purple was chosen for the child to honour our brand heritage.
Our logo gets refresh to highlight how we help kids break barriers to education
This year we updated our logo with a refreshed take on the child image so many folks have come to love. It continues to highlight our aspirational dreams, but with a bigger focus on education.
The addition of a backpack symbolizes Children Believe’s work to create greater access to education — inside and outside of classrooms.
The school bag we’ve added says a lot, too. Tucked within school bags are tools children need to change their lives and the world. They carry clues about the engineers, teachers and entrepreneurs kids were born to be.
And, the three stars?
The stars represent our global community’s determination to help children be fearless in making their dreams come true. This includes their aspirations for themselves, their families and their larger community (locally, nationally and beyond).
So, there you have it!
Learn more about how we help kids break barriers to education.